Independent Luxury Hotel Concierge
Book London’s Most Prestigious Hotels — With Exclusive Guest Privileges
Claridge’s, The Connaught, The Berkeley, and The Emory — personally curated by Pure Luxury Hotels, with guaranteed best rates and VIP benefits only available here.
Why Book Through Pure Luxury Hotels?
Because luxury should come with benefits, not booking fees.
Best Price Guarantee
Always the same or better than hotel-direct rates.
Exclusive Privileges
Daily breakfast, hotel credit, and VIP seasonal amenities — all included.
Personal Concierge
One dedicated advisor for your booking, stay, and special requests.
Spa & Wellbeing Access
Complimentary entry to each hotel’s private spa or club.
Instant Upgrades
Complimentary room upgrade and early check-in whenever available.
Effortless Booking One short form
No credit card, no stress — we handle everything
Every booking through Pure Luxury Hotels automatically includes these privileges — at no additional cost.
Our Four London Icons
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The Emory
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The Berkeley
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The Connaught
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Claridge’s
Your Stay, Elevated — Complimentary Privileges Included
Every booking through Room Concierge comes with signature experiences designed to enhance your stay.
Time & Comfort
Dining & Lifestyle
Wellness & Access
All privileges are automatically applied when booking through Pure Luxury Hotels — no membership or extra fees.
“Trusted by discerning travellers worldwide”
Luxury, Curated by Experts
Pure Luxury Hotels was founded by hospitality professionals with a decade of experience in London’s most prestigious hotels. We believe true luxury begins with human attention — not algorithms.
Independent and partner-approved by Maybourne Group
No mark-ups or booking fees
Personal human contact, not bots or call centers
Frequently Asked Questions
Everything you need to know before sending your inquiry.
Yes. There are no booking fees, mark-ups, or commissions — our service is entirely complimentary.
They are often better. Through our preferred partnerships, we offer the same or lower rates, plus exclusive complimentary benefits you only get with us.
Simply complete our short inquiry form. A personal advisor will contact you to confirm availability and finalize your reservation directly with the hotel.
As a preferred partner of the Maybourne Group and other luxury brands, all bookings are finalized through our concierge team to ensure benefits are properly applied and your data remains secure.
Yes, but only directly to our concierge by phone who will also confirm your information or through a secure booking link once your reservation is confirmed. We never store payment information on our website.
Of course. Changes or cancellations follow the hotel’s own policies — and our team will assist you personally with every adjustment.
Yes. You can reach our concierge team directly Monday–Friday, 9 am – 7 pm (CET), or by appointment for urgent travel arrangements.
Yes. We handle VIP travel for executives, events, and families, ensuring personalized service and negotiated benefits for every stay.
Absolutely. While we specialize in Maybourne Hotels, we also arrange privileged bookings at leading hotels worldwide.
Four London Legends. One Effortless Way to Book
Enjoy best rates and complimentary privileges for your London stay.
